Menu

Privacy Policy/Terms of Use

Consent

You agree and consent to the terms of the Superior Industries Privacy Policy, which applies to all online content maintained by Superior Industries and its Affiliates (the “Online Content”). By using the Online Content and/or otherwise providing information to us, you consent to both (1) the collection and use of such personal information in accordance with the Privacy Policy and (2) transfer of such information, your personal information, to the United States or other locations which may differ from your location.

We and our related entities, distributors, and business partners (collectively, “Affiliates”) respect your privacy and commit to use any personal information you provide responsibly and in accordance with our Privacy Policy.

What Information We Collect

Depending on how you interact with us, Westmor Industries may collect the following categories of information as summarized in the table below. This policy does not apply to personal information we collect from employees or job applicants in their capacity as employees or job applicants. It also does not apply to personal information we collect from employees, owners, directors, investors or contractors of businesses in the course of our provision or receipt of business-related services.

All of the categories of personal information we collect about you (as detailed below) come from the following categories of sources:

  • You, including through the use of our services
  • Automatically collected from you
  • Our affiliate companies
  • Third parties

Categories of Personal Information We CollectCategories of Third Parties With Which We Share That Information
Identifiers
(e.g., name, address, email address)
  • Third parties (such as our service providers and integration partners for purposes of data processing)
  • Our affiliate companies
  • Aggregators (such as analytics services)
Commercial/Industry Information
(e.g., transaction/asset data and history)
  • Third parties (such as our service providers and integration partners for purposes of data processing)
  • Our affiliate companies
  • Aggregators (such as analytics services)
Financial Data
(e.g., billing information and history)
  • Third parties (such as our service providers and integration partners for purposes of data processing)
  • Our affiliate companies
  • Aggregators (such as analytics services)
Internet or Other Network or Device Activity
(e.g., browsing history, app usage, site engagement)
  • Third parties (such as our service providers and integration partners for purposes of data processing)
  • Our affiliate companies
  • Aggregators (such as analytics services)
Location/Geo Information
(e.g., geographic information inferred from your IP address)
  • Third parties (such as our service providers and integration partners for purposes of data processing)
  • Our affiliate companies
  • Aggregators (such as analytics services)
Professional or Employment-Related Data
(e.g., the name of your employer, business email address, job title)
  • Third parties (such as our service providers and integration partners for purposes of data processing)
  • Our affiliate companies
  • Aggregators (such as analytics services)
Legally-Protected Classifications
(e.g., gender)
  • Third parties (such as our service providers and integration partners for purposes of data processing)
  • Our affiliate companies
  • Aggregators (such as analytics services)
Other Information That Identifies or Can Be Reasonably Associated With You
  • Third parties (such as our service providers and integration partners for purposes of data processing)
  • Our affiliate companies
  • Aggregators (such as analytics services)

How we collect information

Use of Online Content may result in collection of information including the user’s IP address, any website from which you were linked to the content, cookies, and the like.

Cookies

Non-personal Data 〉 We may use cookies to track anonymous statistics/analytics for website use, measure the number of times you visit our site or gather information on the type of browser or device you are using to visit our site.

Our website, like most websites, stores information in cookies on your computer. These cookies are simply small data files and are used in several ways (i.e., enabling features, remembering choices and preferences, improving performance and efficiency of our site, etc.). If you do not allow us to use cookies, certain features or functions of our website may not be available or may not function as they should.

Type of CookiesDescription
RequiredRequired cookies enable you to navigate the website and use certain features and secure services. If you are logged in, we may place encrypted, unique cookies on your browser so that we may identify what permissions you have.Functionality cookies allow us to remember information you have entered or choices you make (i.e., your region, language or other preferences). These cookies allow you to make the most of your personal experience on our website.
FunctionalityFunctional cookies may also be used to improve our website function and services. They may be used to provide you with more relevant messages, including marketing communications. These cookies collect information about how website visitors use our site.This type of cookie is also used to provide analytical information regarding usage, volume and statistical information about our websites.
Targeting or AdvertisingSuperior Industries, may, on occasion, use third-party advertising to show you Superior Industries information on other websites that we think may interest you. The information provided to these third parties does not include personally-identifying information.
Submission of information such as by completion of forms results in collection of the submitted information such as name, email address, language, location and the like.

Cookies we use

Cookie GroupCookie NamePurposeMore information
Google Analytics__utma, __utmb
used to distinguish users and sessions. These cookies are updated every time data is sent to Google Analytics. Expires after 2 years.

__utmz
stores the traffic source or campaign that explains how you reached our site. Expires after 6 months.

_ga
used to distinguish different users for analytics purposes. Expires after 2 years.

_gac_UA
stores campaign information in order to provide Adwords with a more reliable way to measure interactions customers have with our business. Expires after 90 days.

_gid
used to distinguish users from one another. Expires after 24 hours.

_gat
used to throttle request rate for analytics.

1P_JAR
used to gather website statistics and track conversion rates.

DV
Aggregate analysis of website users.

OTZ
Aggregate analysis of website users.

UULE
Aggregate analysis of website users.
Google Analytics is used to collect information about how visitors use our website. They collect data in an anonymous form. We use this information to improve our websites.Google Privacy Policy
Google + ButtonAPISID

HSID

NID

LOGIN_INFO

PREF

SAPISID

SID

SIDCC

SSID

VISITOR_INFO1_LIVE: Google + Button
Google +Google Privacy Policy
PardotAMCVS_8D6C67C25245AF020A490D4C%40AdobeOrg

AMCV_8D6C67C25245AF020A490D4C%40AdobeOrg

_pendo_accountId.

_pendo_meta.

_pendo_visitorId.

lpvXXXX

mbox

pardot

pd-sidebar

pdType

previewHash

showDisplay

tp

visitor_id
Pardot is used to track and aid in marketing ad promotional activity; website visitor usage/tracking/identification.Pardot Privacy Policy
Video Player__distillery
used by our video player to remember where you are in a video so that if playback is interrupted, you can get back to where you left off.
Video Player is used in many locations on our website to showcase products and offerings.
DNS – Web Hosting__cfduid
used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.
Web DNS: required for function of our website.Cloudflare Privacy Policy
ShareThis__unam
used as part of the ShareThis service, which monitors “click activity” such as webpages viewed, navigation from page to page, time spent on page, etc.
ShareThis service monitors click activity. We are advised that ShareThis service only personally identifies you if you have separately signed up with them for an account and given your consent.ShareThis Privacy Policy
WordPresswp-settings, wp-settings-time, swmp_session
only set for registered wordpress.com users. Used to persist a user’s wp-admin configuration.
WordPress is a content management platform.About WordPress
DynatracedtCookie, dtLatC, dtPC, dtSa, rxvisitor, rxvt
performance management
Service that manages availability and performance of applications.About Dynatrace
Salesforcewebact, SFDC_AMPSEA_BANNER, SFDC_CONNECTOR_PERMISSIONS_LIST_WARNING, SFDC_USERSYNCENABLEMENT_BANNER
used to collect information for sales and marketing purposes in order to make customer communications relevant and help us understand the performance of our marketing campaigns.
Salesforce is a powerful CRM (sales & marketing) tool.Salesforce Privacy Policy
Doubleclick.netDSID, IDE
used for re-targeting, optimization, reporting and attribution of online advertising. Expires after two weeks.
Doubleclick.net is a Google advertising platform.Google Privacy Policy

How we use information

Superior Industries and its Affiliates may use your information and site usage to determine appropriate offerings and materials, and to contact you to the extent that you opt to receive information about Superior’s products and services.

Superior Industries may use information gathered from you and/or your use of the Online Content (including cookies) in an aggregated or otherwise non-personally-identifying manner in order to improve our products, marketing, and/or services, including the Online Content. To learn about opting out of internet-based marketing, visit this site.

CATEGORIES OF BUSINESS PURPOSES FOR OUR USE OF YOUR INFORMATION
All of the categories of personal information we collect about you (detailed above) are used for one or more of the following purposes:

  • Providing service to you (quotes, communication, marketing, advertising, analytics, customer service, warranty, etc.)
  • For our operational purposes, and the operational purposes of our service providers and integration partners
  • Improving our service to you and developing new products and services
  • Detecting, protecting against and prosecuting security incidents or activity
  • Error reporting, bug detection and data collection to maintain the quality of our service and safety of our equipment
  • Auditing consumer interactions on our site (e.g., measuring advertising or website interaction)
  • Short-term, transient use, such as customizing content that is displayed to you to fit your interests
  • Other uses that advance our commercial or economic interests, such as advertising on third-party sites
  • Other uses that we notify you about

Who we share information with

In order to provide information to you as well as for other business purposes such as (1) comparing and updating information, (2) providing and improving customer service, and (3) conducting research and marketing, we may provide our contractors and service providers (including data processing companies) with limited access to your information. Also, we reserve the right to disclose your information in an aggregated or otherwise non-personally-identifying manner.

In addition, Superior Industries  and its Affiliates may disclose your information as required by law or regulation, or as requested by government authorities.

Preferences

In order to update your preferences regarding the marketing , advertising and other communications, you may use the “unsubscribe” and/or “preferences” links in our marketing communications, or simply contact us.

Modifications

Notice of modifications of this Privacy Policy will be provided on this site and/or elsewhere within the Online Content.

Notice regarding California privacy rights

Residents of California are permitted under certain conditions to request information regarding the disclosure of personal information by companies for certain marketing purposes.

Rights and Choices

Subject to certain restrictions, users have the right to request that we disclose the personal information we collect about you, delete any personal information we have collected and opt-out of the sale of the personal information we have collected. As one of these users, you also have the right to designate an agent to exercise these rights on your behalf. If you would like to exercise any of these rights, please contact us at [email protected] or via our contact form at https://westmor-ind.com/about-us/contact-us/.

RIGHT TO ACCESS YOUR PERSONAL INFORMATION
You have the right to request that we disclose what categories of personal information we have collected and use with you. You may also request a copy of the specific pieces of information we have on file. However, we may withhold some information where the risk to you, your personal information or our business is too great. To request this information, please email us at [email protected] or complete our contact form at https://westmor-ind.com/about-us/contact-us/.

RIGHT TO REQUEST DELETION OF YOUR PERSONAL INFORMATION
You have the right to request that we delete any personal information we have collected about you. However, as authorized under applicable law, we may retain any information required as necessary to provide our services, to protect our business and systems from fraud and security issues, for historical research, to comply with legal obligations, or our own internal purposes reasonably related to your relationship with us. Certain types of information must be retained in order to provide our services. If this information is requested to be deleted, service may not be provided. To request deletion, email us at [email protected] or complete our contact form at https://westmor-ind.com/about-us/contact-us/.

EXERCISING YOUR ACCESS OR DELETION RIGHTS
To exercise your access or deletion rights, email us at [email protected] or complete our contact form at https://westmor-ind.com/about-us/contact-us/. For security purposes, we may request additional information from you to verify your identity.

SALES OF PERSONAL INFORMATION
Westmor Industries, Inc. does not “sell” personal information.

RIGHT TO NON-DISCRIMINATION
You have the right to not be discriminated against for exercising the rights listed above. We will not discriminate against you in any way for exercising your rights.

How to contact us

All questions and concerns related to this Privacy Policy, including requests to delete your personal information, can be sent to [email protected] or ATTN: Legal Department, 315 E Highway 28, Morris, MN 56267 USA.

Terms of Use

The following Terms of Use apply to your use of this website and other Superior Industries online materials (the “Online Content”). Your continued use of the Online Content constitutes consent to these Terms of Use.

Intellectual property rights

All intellectual property rights, including patents, trademarks, service marks, and copyrights in the Online Content, are reserved and no license is implied or otherwise conferred to any user or to other party.

Restrictions on use

You agree not to do any of the following via the Online Content: (1) submit any false information, (2) enable another person or entity to access the Online Content using your information, (3) collect information about other users of the Online Content, (4) attempt to reverse engineer or otherwise recreate or incorporate the Online Content or Superior Industries’ products or services.

Limitations on liability

You agree that Superior Industries is not liable in any manner whatsoever for any damages of any kind (whether direct, incidental, consequential, indirect, special or punitive or based on contract, tort, equity or other basis) and that Superior Industries has no obligation to you to maintain or update any of the Online Content.

No warranty

THE ONLINE CONTENT IS PROVIDED ON AN “AS-IS” BASIS AND SUPERIOR INDUSTRIES EXPRESSLY DISCLAIMS ANY WARRANTY OR REPRESENTATION, WHETHER EXPRESSED OR IMPLIED, WITH RESPECT TO THE ONLINE CONTENT AND ANY THIRD-PARTY CONTENT LINKED OR EMBEDDED IN THE SAME, INCLUDING WITHOUT LIMITATION ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ON-INFRINGEMENT.

Modifications

Notice of modifications of these Terms of Use will be provided on this site and/or elsewhere within the Online Content.

Updated December 2019

Westmor Industries